Weird Advertising Facts

Here at POPS we love advertising, but it’s a weird and wonderful world! We wanted to compile a few facts from advertising that might make you ponder! If you’re not ready to give up your day job, let us do the hard work. We can design you a website, help you start a paid search...
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The 5 Advertising Tips You Need

Whether you are running a Google advertising campaign or running a train station advert, the principles of advertising are very similar! (Of course, if you want your local business to be found online you'll want to use keywords like 'local agency Berkshire' or 'local business in Berkshire' - something that won't work on a poster!)...
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Local Business Advertising – What Works?

If you’re looking for the best way to do some local business advertising – you might be wondering – what works? If you are a small business looking for advertising power - we can help. You want to get your business on the map – but you don’t want to pay over the odds. POPS...
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Posters now with Business Card Holders

As if the our striking poster designs weren't enough to wedge you in the mind of the Post Office regular. We've now introduced integrated business card holders for our posters. So thanks to some clever engineering from the team here at POPS Advertising you now get an even bigger bang-for-your-buck when taking us up on...
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Advertising Examples – POPS’ Favourites

Did you know that a good piece of creative might be the single most important thing that affects the outcome of your campaign? This sounds a bit serious but at POPS we have years of experience in helping get businesses big and small seen with wide ranges of people. We wanted to share some advertising...
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The Future For Advertising

It's the start of a brand new year and if you're considering running a poster advertising campaign in 2016, perhaps in a supermarket, train station or anywhere your customers are queuing - then you may be interested in what 2015 showed and what that means for 2016! The great news is that In many ways...
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Printed Advertising – Why Now?

As a businesses specialising in both digital and printed advertising options, we fall in a niche category. Whilst digital is fantastic - have a look at our Search Engine Advertising options - there is no evidence that whenever something new emerges in communications, that the previous technology becomes obsolete and that is what we feel about print...
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Learn How To Create A Great Print Advert

Are you wondering how to create a great print advert? The secrets are all in here! As specialists in printed advertising at train stations, supermarkets and post offices  - as well as online advertising - we have a real sense of what works from our work with clients. So – we’re passing that on to...
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Big Marketing Stats (With Surprises)

You might think you've seen all the marketing statistics (if you look for them) but away from SEO and Social Media, there are some really interesting statistics. Here, we delve into what stats matter when it comes to using your marketing and advertising budget. 99.7% of people live within 3 miles of a Post Office...
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The Train Station Advertising Guide

You want your advertising budget to reach the right person. So who are you reaching with railway adverts? If you want to advertise at train stations there are some key people you could reach, mainly the commuting network, but also the growing number of ‘leisure and pleasure’ travellers. This wide mix of personas means your...
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