The Future For Advertising

It’s the start of a brand new year and if you’re considering running a poster advertising campaign in 2016, perhaps in a supermarket, train station or anywhere your customers are queuing – then you may be interested in what 2015 showed and what that means for 2016!

The great news is that In many ways 2015 was a landmark year for the advertising sector. The reasons? There was positivity about the economy and advertisers as diverse as E-commerce and government campaigns all took a stage in OOH (out of home) advertising. The case was similar with other big spenders as well when comparing their ad spends of Q1 versus Q3.

New stats published by people like the DMA have meant that people are more interested than ever in getting their advertising message out in a diverse, innovative way. The stats also showed that printed media works – bringing confidence with it!

Recent surveys also showed that 33% of consumers don’t trust in those brands that don’t offer printed communications. 

When it comes to response and lead, print advertisements also have the best figures. The average response rate for physical mail is 4.4% while the rate for email is just 0.12%.

Besides, 79% of consumers have a positive and immediate reaction on a brand’s direct mail – another printed media.

Digital might still be a primary medium for many brands, but there has been a surge in print advertising being added to the mix. 

And of course – it’s worth mentioning the growth spell for the outdoor advertising sector has been the September-December festive period and this received impetus from the e-commerce sector. The e-commerce sector has been one of the highest spending sectors for the outdoor industry throughout the year, and outdoor players we spoke to said the trend would continue for the next couple of years. Automobile and FMCG were other notable contributors to the OOH growth story in 2015 according to news from exchange4media.

So what are you waiting for? Get started with your print advertising plans in 2016 – it will be a decision that really works for you!

Contact us on 01628 477 887 or email info@pops-advertising.co.uk to discuss your print campaign!